We still don’t know why a company with a $30.9 billion market cap is doing that. It is the first time Canon (or any other “major” camera maker) makes a crowdfunding campaign. We will keep you informed as soon as we get more info. There are still no words from Canon or the Indiegogo about the price of the Canon IVY REC, except that “early birds get up to 30% off.” Same thing regarding the availability or official launch of the Indiegogo campaign. The Canon IVY REC should still record the pictures/videos onto a microSD card located on one side of the camera. On the technical side, it features a 13 Megapixel 1/3-inch CMOS sensor, it can shoot in 1080p at up to 60 frames per second, and it includes a Bluetooth/wireless connectivity. The camera looks like a point-and-shoot model with very few options to adjust the settings. Made for adventure, the lightweight and wearable camera has still and video capabilities while being waterproof and shockproof. By connecting the Canon IVY REC to your phone using the CanonMini Cam App you’ll be able to see what you are filming, as well as transfer and share photos/videos wirelessly. To frame your shots, you will have to use the clip as a viewfinder, which is pretty awkward. It looks like there will be no screen in front of the camera, only a small dial to change between the different modes. Otherwise, we know that this new compact camera is waterproof – up to 30min at 1m – and shockproof. There is not a ton of info about this new product and features. The Canon IVY REC is a “clippable, go-anywhere camera” according to the campaign. Canon is taking the first step into making at least one of these cameras a reality – the IVY REC – via an intriguing Indiegogo campaign. Let’s take a closer look at the camera functionalities and why a camera giant like Canon is not launching its product to the market directly.Ī few Canon outdoor activity concept cameras were shown during CP+ 2019. A few months later, it looks like Canon will launch the camera using the crowdfunding platform Indiegogo. During CP+ 2019 in March, Canon announced their new outdoor activity camera concept: Canon IVY REC.
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